Meet the Founder

Hi, I’m Rashmi Raman – a mom, and now, an entrepreneur.

I never planned to start a business. But life has a way of pushing you toward your purpose.

I was born in Karnataka. My roots, my mother tongue, my people all Kannada. But I didn’t grow up in one place. My father served in the Indian Army, which meant we lived across many states, moved every few years, and grew up seeing India in a way most people don’t get to.

But no matter where we were posted, one thing never changed.

Once a year, every year – we went back home to Karnataka.

And we never came back empty-handed. Pure homemade coconut oil and wild honey always made the journey with us. My family has been part of this world for generations – this wasn’t something we bought, it was something we belonged to. Those two things were non-negotiable, no matter how far we were from home.

That was just how we lived.

The moment everything changed

When my daughter was born, I wanted everything around her to be as pure as possible. But one December, for the first time, we couldn’t make our annual trip back to Karnataka. I had to buy coconut oil from the market – for her daily massage.

It was a cold morning when I noticed it.

The store-bought coconut oil had frozen solid.

Now, coconut oil does solidify in cold weather – that’s natural. But something felt off. I started reading about it, asking questions. What I found wasn’t reassuring. Most commercial coconut oils go through heavy refining, bleaching, and deodorising. Chemicals are used to extract maximum yield. The natural aroma – gone. The nutrients – compromised. What’s left looks clean in the bottle, but it’s far from what nature made.

The coconut oil my family brought from Karnataka? It had a smell. A texture. A life to it. It never felt like just a product.

I put the store-bought bottle aside.

Then came the honey

Every morning I like to start my day simply – green tea or warm lemon water with a spoon of honey. So I went to pick up a jar from a nearby store.

I stood in that aisle and looked at the shelves. Every single bottle – different brands, different prices had the exact same colour. That identical, perfectly uniform golden amber.

Real honey doesn’t look like that.

Wild, raw honey changes with the season, the flowers, the region. It can be dark, light, thick, cloudy, or crystallised. No two natural batches are ever the same. That uniform colour told me everything – what I was looking at had been heated, heavily processed, and filtered until every enzyme, every antioxidant, every bit of life was gone. Some of it is little more than flavoured sugar in a pretty bottle.

I stopped buying both.

Going back to the source

A few months later, between March and May – the real honey harvest season – I went back home to Karnataka.

I came back with pure, wild, raw honey. Unfiltered, unheated, naturally sugar-free, straight from the hive. The kind my family has always known.

I started sharing it with parents and families around me – people who, like me, just wanted something honest for their children and their homes. The response was warm and immediate.

And that’s how Tru-CocoB began.

What’s in the name?

Tru – because it’s true. No shortcuts, no compromises. Coco – for coconut oil, coming soon. B – for the honey bee, where it all started.

Right now, we have our pure wild honey. The coconut oil is on its way and when it comes, it will carry everything I grew up trusting, nothing less.

This is my first time doing something like this. I’m a new mom and a first-time entrepreneur, learning as I go. If there’s anything I’ve missed or could do better, your feedback truly means everything to me.

Thank you for reading. I hope Tru-CocoB feels as honest to you as it does to me. 🙏

– Rashmi Raman, Founder, Tru-CocoB